Does VC backing affect brand strategy in technology ventures?

E-Entrepreneurship and ICT Ventures: Strategy, Organization and Technology

Does Loving a Brand Mean Loving Its Products? The Role of Brand-Elicited Affect in Brand Extension Evaluations

Vol. XLII (November 2005), 495–506 495 © 2005, American Marketing Association ISSN: 0022-2437 (print), 1547-7193 (electronic) *Catherine W.M. Yeung is an assistant professor, Department of Marketing, NUS Business School, National University of Singapore (e-mail: [email protected]). Robert S. Wyer Jr. is a professor, Department of Marketing, Hong Kong University of Science and Technology (e-mail...

R&d Alliance Formation among Vc-backed Entrepreneurial Ventures

In this paper, we extend information economics to the literature on R&D alliance partner selection by showing the different ways in which venture capitalists (VCs) shape entrepreneurial ventures’ partner selection decisions for R&D collaborations. Specifically, we advance the argument that affiliations with VCs can play a dual role in reducing the risk of adverse selection for R&D collaboration...

Technology driven strategy model in Research and Technology Organization

The purpose of this study was to provide a technology driven strategy model with an interpretive structure approach in the Petrochemical Research and Technology Company. The present study is descriptive, survey in terms of the nature of the research and applied in terms of purpose. By reviewing the research literature and expert opinion polls, 10 effective factors were identified along with the...

The contingent value of marketing strategy innovativeness for product development performance in Chinese new technology ventures

This study extends research on entrepreneurial behavior by investigating the relationship between the marketing strategy innovativeness (MSI) and new product performance in technology-based new ventures in China. Specifically, premised on contingent resource-based view we argue that MSI is a firm capability that must be bundled with external managerial relationships and be deployed in the appro...